McDonald’s Ketchup: Who Will Replace Heinz?
McDonald’s and ketchup have a long and illustrious history. After all, what are french fries worth without that yummy red dipping sauce?
Having used Heinz ketchup for over 40 years, McDonald’s has decided, due to “management changes,” to sever their relationship with Heinz:
“As a result of recent management changes at Heinz, we have decided to transition our business to other suppliers over time,” McDonald’s said in a statement.
It may well be that the sudden change in condiment direction by McDonald’s has something to do with the fact that a former Burger King CEO took a position as a manager at Heinz.
Bernado Hees, who heads up Heinz in Pittsburgh, is also vice chairman on the board at Burger King and at 3G Capital. Back in 2010, when Hees took over at BK, he dragged the struggling burger chain out of the red by revamping the menu and cutting costs.
The transition from Heinz Ketchup to other condiment suppliers will take place slowly: “We have spoken to Heinz and plan to work together to ensure a smooth and orderly transition,” McDonald’s said.
This isn’t the first falling out McDonald’s and Heinz have had. Back in the early 1970’s, Heinz supplied most of McDonald’s ketchup. But in 1973, there was a tomato shortage and Heinz decided to prioritize glass bottle customers over fast food outlets.
What do you think of the McDonald’s Ketchup change? Will it make any difference to your enjoyment of the french fries and burgers? What brand of ketchup do you like the most? Share your thoughts in the comments feed below.
