YouTube Awards: Lady Gaga, Miley Cyrus, And Katy Perry Lead Nominations
The first ever YouTube Music Awards will take place this year, featuring the biggest names in music and also fans. Leading the nominations are Lady Gaga, Miley Cyrus, and Katy Perry.
But not only big names are nominated, in a departure from other awards shows such as the Grammys or the MTV Music Awards.
YouTube is also including some unknowns, who might not be so obscure after the awards show is broadcast online during a live stream.
Performances by Lady Gaga, Eminem, Arcade Fire, Avicii, M.I.A., and more have been announced by YouTube, with other musical acts including Lindsey Stirling and CDZA.
Jason Schwartzman and comedian Reggie Watts will host the show, which is being directed by Spike Jonze (Her, Where The Wild Things Are).
The complete list of nominees for the first annual YouTube Music Awards is:
Video Of The Year: videos with most fan engagement.
Miley Cyrus, “We Can’t Stop”
Justin Bieber (featuring Nicki Minaj), “Beauty and a Beat”
Lady Gaga, “Applause”
One Direction, “Best Song Ever”
PSY, “Gentleman”
Macklemore & Ryan Lewis (feat. Mary Lambert) “Same Love”
Girls’ Generation “I Got A Boy”
Demi Lovato, “Heart Attack”
Selena Gomez, “Come & Get It”
Epic Rap Battles Of History, “Barack Obama vs Mitt Romney”
Artist Of The Year: most watched, shared, liked, and subscribed-to artists.
Eminem
Epic Rap Battles of History
Justin Bieber
Katy Perry
Macklemore & Ryan Lewis
Nicki Minaj
One Direction
PSY
Rihanna
Taylor Swift
Response Of The Year: best fan remix, parody or response video.
Boyce Avenue (featuring Fifth Harmony) “Mirrors”
Jayesslee, “Gangnam Style”
Lindsey Stirling and Pentatonix, “Radioactive”
ThePianoGuys, “Titanium/Pavane”
Walk Off the Earth (featuring KRNFX), “I Knew You Were Trouble”
YouTube Phenomenon: songs that generated the most fan videos.
“Diamonds”
“Gangnam Style”
“Harlem Shake”
“I Knew You Were Trouble”
“Thrift Shop”
YouTube Breakthrough: artists with biggest growth in views and subscribers.
Kendrick Lamar
Macklemore & Ryan Lewis
Naughty Boy
Passenger
Rudimental
Innovation Of The Year: creative video innovations with most views, likes, shares and comments.
Anamanaguchi, “Endless Fantasy”
Atoms For Peace, “Ingenue”
Bat For Lashes, “Lilies”
DeStorm, “See Me Standing”
Toro Y Moi, “Say That”
For the first time in awards show history, fans are being recognized along with multi-million dollar superstars. Only time will tell how this will change the industry in the future, but if YouTube and its success in the past 10 years is any indication, it could be groundbreaking.
The first Annual YouTube Awards ceremony will take place on November 3, live from New York City. Users can vote for their favorite nominees at youtube.com/musicawards.
