WWE has received a lot of criticism over the years about not listening to their fans. WWE is more concerned with pushing "their guys" than they are with making sure the fans are happy with the product they're receiving, according to the criticism.
And sometimes, it does feel like WWE has something against its most popular stars. Before joining AEW as Miro, the former Rusev was one of the most popular stars on the roster but was never portrayed in a serious light for much of his run with the company.
However, WWE is getting better at giving shots to those that the fans are clearly behind. One of those stars who recently received their time to shine is Liv Morgan, the SmackDown Women's Champion. And according to one former champion, it was a long time coming.