‘Gravity’ Scores Box Office Three-Peat, Joins ‘The Butler’, ‘Fast 6’

Gravity has become only the third movie this year to do a three-peat at the box office, joining blockbusters Lee Daniel’s The Butler and Fast And Furious 6.

The Sandra Bullock, George Clooney space saga is estimated to make $31 million this weekend according to Rentrak almost doubling the revenue of its nearest competition.

Tom Hanks’ real life account of the kidnapping of a cargo ship near Somalia, Captain Phillips is projected to make $17.3 million on its second week to take the No. 2 spot.

Third place belongs to the remake of Stephen King’s classic horror novel, Carrie, starring 16-year-old Chloe Grace Moretz in the title role with $17 million.

Gravity has made it big during a time of year when studios usually are just starting to warm up for awards season.

The Alfonso Cuaron space drama is a strong early Oscar contender and Sandra Bullock’s performance is being hailed as one the best of her career. Nominations are expected in the Best Movie and Best Actress categories.

Different segments of the population are showing interest in the film. Adults 35 year of age and up are making up 60 percent of the audience watching the breathtaking saga.

Women make up half of the viewers watching and according to USA Today, the move by the studio to shorten the title from Gravity: A Space Adventure in 3D helped to attract females to watch the film.

So called fanboys and genre enthusiasts are also flocking to watch the epic film thanks to an aggressive internet campaign by Warner Bros.

Gravity scored a rare feat pleasing critics, award voters, and fans which is not an easy thing to accomplish. Often times critics and movie goers don’t agree at all.

Kim Hollis of Boxofficeprophets.com, calls this a cinematic “trifecta.”

Gravity is the story of how a medical engineer (Bullock) and an astronaut (Clooney) work together to survive after an accident leaves them adrift in space.