I’m sorry but I am still laughing my ass off over this stunt pulled by Electronic Arts as they prep the release of Dead Space 2. Granted it took a lot of guts for EA to even go down this road but the idea of pulling in 200 middle-aged moms into an individual focus group situation to evaluate a new game – title unknown – was awesome.
Kotaku has links to the complete set of videos taken but here is the first of the “Your Mom Hates Dead Space 2 Behind the Scenes” videos.
Oh and you get to see some sneak previews of some of the game play as well – nicely done EA.