Creepy, unidentified Louisiana beast is viral videogame advert

The creepy and unsettling image making the rounds last week that purportedly depicted a zombie-like creature lurking in a Louisiana backwater was, surprise surprise, a viral marketing campaign for an upcoming game, Resistance 3.

As the story goes, a hunting stand out in the middle of nowhere had a digital camera set up, and the shots of the thing were captured before it smashed the camera up, leaving the memory card intact. The freaked out camera owner posted the pics to a gaming website, as you do when you encounter a pants-peeable cryptid in the middle of nowhere and it could have followed you home.

Playstation Lifestyle connected the “sighting” to this tweet from Insomniac Games about the upcoming release of Resistance 3:

Whoops… looks like one got out. If you see a Grim on the loose… please return to Insomniac Games, Burbank, CA: http://bit.ly/fqGoXX #fb

While the tale’s debunking hasn’t gotten much attention, the original story hit many mainstream media outlets, including several local affiliate news shows and Britain’s Daily Mail.