Deals: Voxant, Intense Debate change hands
Two interesting acquisitions related to blogging this week: licensed video provider Voxant has changed hands along with commenting 2.0 service Intense Debate.
Voxant offers licensed videos from media outlets, including AP for use on websites. For bloggers the service also offers $7 CPM on ads shown with the videos, and attractive offering (we use them on occasion), although their catalog is not as extensive as competitor Clipsyndicate. Depending on the report, Voxant was either acquired or merged with Anystream, a provider of video encoding and content management to media companies including CNN and Sky. Financial details were not disclosed, but the statement from Anystream notes that the combined product will offer more content and become a leading playing the space.
Commenting 2.0 service Intense Debate, a competitor of Disqus, SezWho and JS-Kit but not widely used as it hasn’t yet launched (it’s still in closed beta) was acquired by Automattic, the company behind WordPress. Mashable reports that the deal will see Intense Debate rolled out across millions of blogs on the WordPress.com network, delivering the service a massive boost at a time all competitors are looking for more users.
