So everyone has had a chance to kick the tires of Microsoft’s new rebranded search engine decision-engine and not surprisingly the reviews are mixed.
Putting all that aside though one still has to wonder just how they came up with the name Bing ( it’s still stupid ) as the brand name they wanted to use for their shiny new decision-engine. Well thanks to Steve Clayton I managed to find out and figured I would be a nice guy and share it with you. So without any further ado the statement from Yusuf Mehdi
So why did we pick Bing as the new brand name? We needed a brand that was as fresh and new as our approach. It needed to be like the product — optimized for the Internet. A name that was memorable, short, easy to spell, and that would function well as a URL around the world. We like Bing because it sounds off in our heads when we think about that moment of discovery and decision making — when you resolve those important tasks. And frankly, the name needed to clearly communicate that this is something new, to invite you to come back, to re-introduce you to our new and improved service and encourage you to give it a try.
Hmmm.
Okay, whatever you say Yusuf, but I still think the name is ridiculous.