Microsoft Announces Facebook Search/Advertising Deal
Microsoft has now officially announced a new search and advertising deal with Facebook. Senior VP Satya Nadella revealed the development at the company’s annual financial meeting Thursday.
Under the arrangement, first reported by Reuters, Microsoft will provide all search functions and search advertising for the social network site via its Live utility. Microsoft already has an exclusive deal to sell non-U.S. ads on Facebook as part of its $240 million investment last year. The new deal, of course, follows its failed attempts earlier this year to expand its online presence with the acquisition of Yahoo.
Google has a very similar search and ad arrangement with MySpace — though its deal has yet to see significant results, as Mashable points out.
The Microsoft-Facebook search/advertising function is expected to be up and running before the end of the year.
http://www.pcmag.com/article2/0,2817,2326404,00.asp
