Apple Really Does Obsess Over Packaging Reveals New Book
Apple has been known to really pay attention to details and focus on every single aspect of every single product. The late and great Steve Jobs was very well known for pushing this philosophy forward and making sure everything was nothing short of great.
A new book by Adam Lashinsky, Senior Editor at Large at Fortune, goes into more details about the company and the secrets behind how they operate. The book, ‘Inside Apple: How America’s Most Admired–and Secretive–Company Really Works’ is available January 25th from popular bookstores and websites.
“In one example illustrating Apple’s exhaustive attention to detail, Lashinsky relays how Apple’s packaging room at one point was filled with hundreds, yes hundreds, of iPod box prototypes so that Apple could determine which box lent itself towards evoking the emotional response Apple was looking for upon opening up a product for the first time.”
“One after another, the designer created and tested an endless series of arrows, colors, and tapes for a tiny tab designed to show the consumer where to pull back the invisible, full-bleed sticker adhered to the top of the clear iPod box. Getting it just right was this particular designer’s obsession.”
“What’s more, it wasn’t just about one box. The tabs were placed so that when Apple’s factory packed multiple boxes for shipping to retail stores, there was a natural negative space between the boxes that protected and preserved the tab.”
Very few companies pay this much attention. Then again, that’s what makes the tech giant what Jobs’ would say, insanely great.
Do you own an Apple product? Do you plan on buying one in the near future?
