Dodge Viper Gets Huge $15-30k Price Cut To Spur Lagging Sales

The Dodge Viper is an iconic American muscle car with five generations of history and legendary power. The current-generation Viper, however, has not been selling well despite being America’s premier hand-built pavement screamer. For the 2015 model year, the Dodge Viper sees a $15,000 price cut in order to lure buyers to the car as Chrysler vies for higher sales in the premium sports car segment.

The 2015 Dodge Viper will have a base price of $84,995, plus delivery, putting it on par with the first-generation (1992-1995) Viper when price is adjusted for inflation, says a Chrysler release.

Back in 1992, the Dodge Viper sold for a base manufacturer’s suggested retail price of $50,700 which, when adjusted for inflation, notes Motor Authority, makes that $86,130 in today’s dollars. Before that sinks in and we go off on monetary value tangents, Chrysler has cut the price of the 2015 Dodge Viper by $15,000 in order to get it to just below that 1992 window sticker.

To add to that, though, Chrysler is also adding incentives for current Viper owners. Those who own a current-generation (2013-now) Dodge Viper can buy a new Dodge Viper at the newly-reduced price plus get a voucher worth another $15,000 off their purchase, dropping the price tag by a whopping $30,000 for a new 2015 Dodge Viper.

For many owners, this may only be enough to make up for the loss they’ll take on the trade-in of their current Viper (should they do so), but it means a chance to get into a completely new Dodge Viper next year when they arrive in showrooms.

Speaking of that, the 2015 Dodge Viper begins production at the Conner Avenue Assembly Plant in Detroit later this year, reports the Detroit News, and will become available to buyers in the first quarter of 2015.

“Reaching back into its 100-year history, Dodge is using the formula that successfully launched the original 1992 Dodge Viper, but with even more power, refinement and craftsmanship.”

Chrysler has issued a comparison chart to show the 2014-2015 model year Viper changes in terms of price point for each trim level. The entry-level SRT model begins at the $84,995 mentioned while the GT is about $10,000 more and the TA another five thousand above that. The top trim GTS is now $107,995, a far cry from its former $122,385 window sticker.

If you cannot wait until 2015 for your new Dodge Viper, you can hurry to a dealership near you and get a 2014 model with the $15,000 intact, as dealerships have been instructed to price-reduce current inventory to match the new structure.