Are moms the new mainstream?

One of the terms that really came into popularity in 2008 had to be mommy-bloggers, a term meant to describe the growing number of women raising a family who were becoming proactive on the web. Where advertisers and marketers may have once thought of women on; or off, the web as being a passive market for them to sell to they were quickly learning the opposite was the case. Suddenly women were discovering that they had a voice that could potentially reach thousands of people and that they had a pull with the female demographic in ways that hadn’t been experienced before.

According to a recent research report from BSM Media it isn’t just women bloggers that are having an influence as a growing number of women are an increasing presence in the technology world and the web. The report points out the two-thirds of moms use five or more forms of technology every day to keep in touch with their families. They also use this technology to consume a growing amount of content; this is besides those that also create it, as well as use technology to manage their lives.

For this segment of technology users things like podcasts and video blogging are more relevant to how they want to consume information. This goes against the perceived idea on the tech blogosphere that podcasting is diminishing in popularity. In this area the report predicts that in fact podcasting and video blogging could see a resurgence in popularity being driven by these new tech moms.

This is all something that marketers and advertisers are going to have to take seriously as they move forward as mommybloggers have little patience for being treated as passive participants and aren’t shy about saying so. With this growth one has to wonder if unlike the tech blogosphere the mommybloggers may prove to be a better; and easier, market for advertisers to be spending their money – as long as they are smart about it of course.

[hat tip to The Blog Herald / photo courtesy of LibraryBytes]