54 Percent of Online Consumers Not Planning to Buy iPhone

Steve Jobs will not be happy with the Consumer Behavior Report by PriceGrabber exploring iPhone purchasing trends and smartphone pricing history.

The iPhone is undoubtedly the most talked-about mobile device in the market and has raised customers’ expectations of other vendors. While only 4 percent of the 3,066 survey respondents currently own an iPhone, 42 percent are considering purchasing one. Of the remaining 54 percent who do not intend to purchase the iPhone, 41 percent say that the mobile device costs too much and another 22 percent prefer a network carrier other than AT&T. Apple and Nokia, on average, had the highest-priced cell phones/devices, while BlackBerry, Motorola and Samsung provided prices on the low end.

Of the top 20 most popular cell phones on PriceGrabber.com, 19 have MP3 player capabilities, although only 29 percent of respondents actually use the feature on their phone. Survey respondents also indicated that the MP3 player within the iPhone is one of their least favorite features. The majority of online consumers say that the fingertip navigation feature is the best feature of the iPhone, while 17 percent chose the web browsing connection and 16 percent enjoy the integrated applications.

With Apple’s lower-priced iPhone 3G, Apple may see online consumers changing their minds about purchasing an iPhone.
Apple Inc